Director of Product Marketing - Los Angeles Area
This candidate will be responsible for overseeing planning, implementation and continued execution in the areas of user acquisition, engagement, retention, monetization and virility across a suite of mobile gaming products. The Director will work alongside game teams to design best practices and strategies built around the Free-To-Play business model. Additionally, the position will manage the Product Management team resources focused on AAA streamlined mobile experiences as well as evaluate and implement both proprietary and 3rd party technology and middleware. Responsibilities:
and implement product and business strategies for the successful development
and deployment of Free-To-Play mobile titles.
test, balance, and optimize the best Free-To-Play monetization models and
engagement features for all titles.
improved results in key performance metrics such as DAU, ARPPU, 1/7/30-day
retention and LTV.
and leverage their expertise to track competitive product trends,
consumer/market trends and best practices, as well as third party tools and
a deep understanding of our players and customers.
game performance and leverage quantitative and qualitative analytics to A/B
test, tune gameplay, and create/adjust features in an effort to improve user
retention and monetization through launch and live operations.
with Marketing to define user acquisition goals and research, evaluate, and
implement new UA channels.
a method for rapid reporting and feedback on game features and content based on
years in the mobile, online and social spaces with a proven track record of
launching Free-To-Play products in the mobile space and their related
monetization strategies throughout production and live support.
building and managing a team of product experts.
degree in Computer Science, Economics, Mathematics or related field.
analytical skills tailored to metrics-driven decision making.
visualizing analytics reports in a clear, concise fashion.
understanding of game mechanics and gameplay.
skills in Microsoft Excel/BI tools.
with MySQL to write queries and analyze databases.
written and verbal communication skills.
passion for making the best games.
with Scrum and agile development techniques.